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True North Man

Dec 7, 2020

Can you say that you are a real man? Some men may say they have it all - looks, money, cars, career, family. But those things don't make up a real man. A genuine man knows what his purpose in life is and strives to be the best version of himself.


Joshua Lee is the owner and manager of the organization and brotherhood Optimum University. His father along with some other guys is his business partner. Joshua and his team puts the focus on optimizing individuals. His pursuit is to have a total number of 10,000 individuals that needs to be challenged, encouraged and equipped.  


On this episode of the True North Man podcast, Paul and Joshua talked about awareness and beginning to understand how you’re made, intentionality and understanding the life cycle, maturity and finding the things that can work and how these components combined help in transforming an individual to become an optimized man. Tune in for an episode that will make you understand the true meaning of masculinity. 

What You'll Learn:


  • What enthusiasm and passion means and how they are different from each other
  • How Joshua define an optimized man and what are the processes and tips to become one
  • What is self awareness and why is it a fundamental thing to help us achieving the better life we wanted
  • And much more!

Favorite Quote:


"It's not only 10,000 men, but it's 10,000 marriages, families, businesses. The whirlpool effect is big. I think the real way to transform our society is through families because that's the structure that has the highest degree of influence and for good or for bad, really the way it works out but i wanted to be for good. So I want to strengthen these men and help them show up as better versions of themselves for themselves, and better husbands, better fathers that they can have in their house in order so to speak as they show up in the world. Because the impact that your home life can have an impact in your community and whatever influence you have is huge. It can make or break your ability to add value to people."



  • Joshua Lee


Connect with Joshua:



How to Get Involved:


Paul Beam is on a mission to use his experience, wisdom and purpose to uplift men of faith to reach their full potential and become who they were created to be.


Visit True North Man on Instagram and engage with the community here, and visit Paul himself on Facebook and at @paulbeam81.


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